Ruder Finn Group Selects Bacon’s Information Inc. For Improved Media Research
CHICAGO, IL, April 25, 2006 – Bacon’s Information, Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced it has been selected by Ruder Finn Group to provide media research services through MediaSource, the company’s flagship media research and communications management portal.
With the addition of Ruder Finn Group as a client, twenty-four out of the top twenty-five national agencies listed in the O’Dwyers ranking choose Bacon’s for their media research needs.
With 24-hour access to MediaSource, Ruder Finn Group will have online entree to detailed information on virtually all print, broadcast, Internet and blog media outlets, as well as profiles of journalists, the beats they cover, editorial calendars and much more — effectively managing and automating its public relations research efforts.
“We are very proud to serve Ruder Finn Group and are confident that our comprehensive tools will satisfy the vital needs of this prestigious agency in a single all digital, on-demand solution,” said Steve Newman, Bacon’s Chief Executive Officer.
About Ruder Finn Group:
Ruder Finn Group is a leading communications, counseling and services organizations with more than 58 years experience. Made up of Ruder Finn, Inc., and RF/Binder, the Ruder Finn Group maintains offices in New York, Boston, Chicago, Los Angeles, San Francisco, Washington, D.C., London, Paris, Jerusalem, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Group also works with affiliates in major markets throughout the U.S., Europe and Latin America. Additional information about Ruder Finn Group can be found on the company’s Website (www.ruderfinn.com)
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.