Bacon’s | Multivision Appoints Veteran Iris La Barge
Company Fortifies Public Relations Broadcast Monitoring Services in the Southwest
CHICAGO, IL, April 17, 2006 – Bacon’s | Multivision, the leading provider of premium broadcast management applications today announced the appointment of Iris LaBarge, a 15 year veteran of the broadcast monitoring industry, as Regional Manager of the Phoenix office. LaBarge will be responsible for establishing relationships with and retaining business from corporate communicators seeking broadcast management solutions.
The local office in Phoenix, AZ provides diverse broadcast monitoring services to one of the fastest growing regions in the United States. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets, and providing video-proof of anything televised.
“With the public’s continued reliance on television as the primary medium for news, it’s critical that corporate communications executives have a dependable resource for effective monitoring solutions,” stated Bacon’s CEO Steve Newman. “The appointment of Iris LaBarge reflects our unwavering commitment to our clients whose needs to effectively manage an ever-changing media environment drive us to continue delivering sophisticated strategies and diverse solutions.”
“The addition of Iris LaBarge will strengthen our business development unit for sustained long-term growth as the industry leader and will enhance the productivity of an already winning team,” added Caitriona Goss, Vice President of Business Development for Bacon’s | multivision.
The Phoenix office is located at 4205 North 7th Avenue, Phoenix AZ 85013. The phone number is 602 648-4120.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.