Cision covers all aspects of your communication needs, helping you reach, target and engage your audience.
People Talking About Cision
See what’s being said about us over Twitter.
Keep up with industry news and trends on Cision Blog.
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Sign Up for a Demo
Communicate Like Never Before.Request A Demo