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January 18, 2018 by Annemaria Nicholson
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
January 17, 2018 by Shane Schick
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.
January 11, 2018 by Tony Hardman
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
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