Bacon’s | multivision Strengthens Broadcast Monitoring Capabilities by Acquiring Sound Clips Inc. of Minneapolis
CHICAGO, IL, December 19, 2006 – Bacon’s | multivision, a leading provider of premium broadcast management applications, today announced the acquisition of Sound Clips Inc. of Minneapolis. The acquisition brings together two of the leading providers of diverse broadcast monitoring services to the Twin Cities area. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets, and providing video-proof of anything televised.
Kären Aaker, a veteran of the broadcast monitoring industry, has been appointed Regional Manager of the Minneapolis office. Aaker will be responsible for establishing relationships with and retaining business from corporate communicators seeking broadcast management solutions.
“The acquisition compliments our existing portfolio of broadcast solutions and strengthens our presence in the Midwest,” stated Bacon’s | multivision President, Babak Farahi. “As television continues to be the primary medium for news today, we are pleased to provide a dependable resource for effective broadcast solutions to the area.”
“The addition of Kären Aaker will strengthen our business development unit for sustained long-term growth and will enhance the achievements of an already winning team,” added Caitriona Anderson, Vice President of Business Development for Bacon’s | multivision.
The Minneapolis office is located at 5775 Wayzata Blvd., Suite 810, Minneapolis, MN 55416. The phone number is 763 231-3021.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.