Bacon’s Delivers Nielsen//NetRatings Data for Improved Monitoring and Evaluation of Online Communication
CHICAGO, IL, April 3, 2006 – Bacon’s Information, Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced that it will include Nielsen//NetRatings data on top-media press clips retrieved from Internet sources, making it easier for clients to effectively manage and evaluate their online communication strategies.
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis, covering seventy percent of the world’s Internet usage. Bacon’s will be applying the data to Internet-based press clippings, indicating the number of unique visitors to the Websites from which their press clippings originate.
The benefits of Nielsen//NetRatings data augment the company’s premier monitoring and evaluation services by enhancing the level of quantitative and qualitative measurement available across all forms of online media, and thereby offering a single source for PR professionals seeking communication solutions.
“The inclusion of Nielsen//NetRatings data satisfies the vital needs that real-time enterprises face each day, to monitor the impact of online communication investments, manage risk and accelerate sales,” explained Steve Newman, Bacon’s Chief Executive Officer.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.