Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn a spot in a trusted third-party publication.
Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.
Will your brand’s products make it into those pages?
“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes in our recent blog post How to Pitch Holiday Gift Guide Editors. “Do your homework and know journalists’ inclinations — learn their holiday gift guide deadlines, pet-peeves, follow-up preferences and what specific products their audience is interested in.”
Using Cision’s media database, we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Inform your pitches by following the listed lead time and deadlines.
Need more tips on crafting your holiday pitch? Check out these other articles from across Cision:
- PR Newswire’s Tips for Landing Your Brand an Invite to a Holiday Product Round-Up
- Cision Webinar: Set Yourself Up for Holiday Gift Guide Success
- PR Newswire’s 12 Days of Content: A Holiday Guide for Content Marketers
- Cision Canada’s Holiday Pitching Kit
OUTLET: Allure
URL: http://www.allure.com/
Media Type: Magazine
Opportunity Description: Gift Guide
Issue Date: 11/22/2016
Lead Times
News: 8/24/2016
Features: 8/24/2016
Advertising: 8/24/2016
OUTLET: Westchester Magazine
URL: http://www.westchestermagazine.com/
Media Type: Magazine
Opportunity Description: Ultimate Holiday Gift Guide
Issue Date: 11/15/2016
Lead Times
News: 10/01/2016
Features: 9/16/2016
Advertising: 10/11/2016
OUTLET: Women’s Health
URL: http://www.womenshealthmag.com/
Media Type: Magazine
Opportunity Description: Holiday Gift Guide
Issue Date: 12/01/2016
Lead Times
News: 9/02/2016
Features: 9/02/2016
Advertising: 10/17/2016
OUTLET: Los Angeles Magazine
URL: http://www.lamag.com/
Media Type: Magazine
Opportunity Description:Holiday Gift Guide
Issue Date: 11/24/2016
Lead Times
News: 8/26/2016
Features: 8/26/2016
Advertising: 10/25/2016
OUTLET: Forbes
URL: http://www.forbes.com
Media Type: Magazine
Opportunity Description: ForbesLife Holiday Gift Guide
Issue Date: 11/21/2016
Lead Times
News: 9/22/2016
Features: 9/22/2016
Advertising: 11/7/2016
OUTLET: Crain’s New York Business
URL: http://www.crainsnewyork.com/
Media Type: Magazine
Opportunity Description: Crain’s Corporate Gift Guide
Issue Date: 10/31/2016
Lead Times
News: 10/20/2016
Features: 10/20/2016
Advertising: 10/20/2016
OUTLET: San Francisco Chronicle
URL: http://www.sfchronicle.com
Media Type: Newspaper
Opportunity Description: Gift Guide
Issue Date: 12/4/2016
Lead Times
Features: 11/27/2016
Advertising: 11/24/2016
OUTLET: Us Weekly
URL: http://www.usmagazine.com/
Media Type: Magazine
Opportunity Description: Holiday Gift Guide: Last-minute Gifts
Issue Date: 12/09/2016
Lead Times
News: 11/25/2016
Features: 10/10/2016
Advertising: 10/28/2016
OUTLET: Daily News
URL: http://www.nydailynews.com
Media Type: Newspaper
Opportunity Description: Last-Minute Gift Guide
Issue Date: 12/8/2016
Lead Times
News: 12/1/2016
Features: 12/1/2016
Advertising: 11/28/2016
OUTLET: Pennsylvania Outdoor News
URL: http://www.outdoornews.com/pennsylvania/
Media Type: Magazine
Opportunity Description: Great Holiday Gift Ideas
Issue Date: 12/02/2016
Lead Times
News: 11/25/2016
Features: 11/18/2016
Advertising: 11/25/2016
OUTLET: Knoxville News Sentinel
URL: http://www.knoxnews.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Ideas
Issue Date: 11/24/2016
Lead Times
Features: 11/17/2016
Advertising: 11/22/2016
OUTLET: Tampa Bay Times
URL: http://www.tampabay.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Guide
Issue Date: 11/24/2016
Lead Times
Features: 11/17/2016
Advertising: 11/10/2016
OUTLET: Belleville News-Democrat
URL: http://www.bnd.com
Media Type: Newspaper
Opportunity Description: Metro East Gift Guide
Issue Date: 11/20/2016
Lead Times
Features: 11/6/2016
Advertising: 11/6/2016
OUTLET: LancasterOnline
URL: http://www.lancasteronline.com
Media Type: Newspaper
Opportunity Description: Holiday Gifts and Lifestyle
Issue Date: 11/6/2016
Lead Times
Features: 10/30/2016
Advertising: 11/3/2016
OUTLET: Chicago Tribune
URL: http://www.chicagotribune.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Guide in Living Section
Issue Date: 11/24/2016
Lead Times
Features: 11/17/2016
Advertising: 11/21/2016
OUTLET: The Clarion-Ledger
URL: http://www.clarionledger.com
Media Type: Newspaper
Opportunity Description: Last-Minute Gift Guide: Promotes Local Shopping for the Holidays
Issue Date: 12/1/2016
Lead Times
Features: 11/24/2016
Advertising: 11/26/2016
OUTLET: The News-Press
URL: http://www.news-press.com
Media Type: Newspaper
Opportunity Description: Christmas Gift Guide
Issue Date: 11/1/2016
Lead Times
Features: 10/25/2016
Advertising: 10/22/2016
OUTLET: Watertown Daily Times
URL: http://www.wdt.net
Media Type: Newspaper
Opportunity Description: Pre-holiday Gifts and Trends
Issue Date: 11/9/2016
Lead Times
Features: 11/2/2016
Advertising: 11/7/2016
OUTLET: Carolina Woman
URL: http://www.carolinawoman.com
Media Type: Magazine
Opportunity Description: Holiday Gifts and Good Wishes
Issue Date: 12/1/2016
Lead Times
News: 11/1/2016
Features: 10/2/2016
Advertising: 11/1/2016
OUTLET: Philadelphia Magazine
URL: http://www.phillymag.com
Media Type: Magazine
Opportunity Description: Gift Guide: Shop, Give, Be Merry, Love Your Looks
Issue Date: 12/1/2016
Lead Times
News: 10/2/2016
Features: 10/2/2016
Advertising: 11/1/2016
Want even more editorial calendars and media contacts? Cision PR Software has the connections you need to make. Request a demo today!
