Jan 17, 2018
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.
Dec 7, 2017
Productive media relations can open an untapped market that can greatly expand a brand's campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR pitches.
Aug 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.
Oct 14, 2016
After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends when they’re still in infancy.
Oct 7, 2016
Tips from T.D. Jakes talent executive Patrick Lambert on how to pitch a celebrity booker and what to avoid.
Sep 30, 2016
Dan Q. Dao is the deputy digital editor at Saveur, and we've sat down with him to get his pitching tips!
Sep 23, 2016
We sat down with seasoned freelance journalist Anne R. Gabriel to hear about her pitching preferences when covering business, technology and IT.
Sep 16, 2016
We sat down with digital wedding magazine editor Tina Reading for tips on pitching the magazine.
Sep 9, 2016
September is here, and the advent of another school season is the focus for thousands of editors and reporters covering the nation’s education system, from elementary schools to universities.
Sep 2, 2016
Al and Scott of In a DC Minute have cultivated a healthy fan base with their suggestions for and reviews of things to do, eat, drink and more in - you guessed it - Washington, D.C.
Sep 1, 2016
If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]
Aug 26, 2016
We sat down with seasoned journalist Jonathan Harsch to hear about his pitching preferences.
Aug 19, 2016
Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.
Aug 12, 2016
Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals.
Aug 5, 2016
We've talked to hundreds of HGG editors about what makes them pick your pitch for their HGG pages, and here are some of the most important takeaways that guarantee to help you land that important end-of-the-year gift-giving page.