Jan 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Jan 17, 2018
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.
Jan 11, 2018
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Jan 10, 2018
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any.
Jan 9, 2018
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer's journey.
Jan 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Like peanut butter and jelly, events and big company announcements should be an automatic pairing.
Jan 3, 2018
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.
Jan 2, 2018
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Dec 28, 2017
Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
Dec 27, 2017
Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions.
Dec 26, 2017
Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude.
Dec 22, 2017
If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week's list.
Dec 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.
Dec 20, 2017
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.
Dec 19, 2017
As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.