Featured
Nov 28, 2017
Why Small Businesses Need a Media Database
Why should small businesses invest in a media database and earned media overall? Read on to find out.
Nov 27, 2017
Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
Nov 22, 2017
How to Strengthen Returns from Micro-Influencers
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 21, 2017
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Nov 20, 2017
Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Nov 17, 2017
Top 10 Men’s Health Staff on Twitter
This month we are celebrating all things men and men's well being, and put a list together of the top 10 Men's Health magazine staffers on Twitter.
Nov 16, 2017
Five Easy SEO Tricks to Improve Your Next Press Release
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.
Nov 15, 2017
[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps
SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.
Nov 14, 2017
Your Earned Media Measurement Strategy Checklist
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
Nov 13, 2017
#CisionChat: Content Marketing on Social Media
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
Nov 13, 2017
Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.
Nov 9, 2017
Behind the Headlines: Gabie Kur
In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications' New York office. She shares the strategic advantages of having coast-to-coast PR teams, the benefits of having a journalism background in the PR field and advice for those just starting their careers.
Nov 8, 2017
Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?
Nov 7, 2017
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
Nov 6, 2017
Why Facebook & Google Can’t Afford to Legitimize Fake News Sources
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
