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Nov 3, 2017
Top 10 Sports Radio Stations in Texas
Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a […]
Nov 2, 2017
How Agencies and In-House Teams Bring Out the Best in Each Other
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Nov 1, 2017
Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Oct 31, 2017
PR Attribution Has No Silver Bullet
Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.
Oct 30, 2017
Why We Need a New Way to Measure Earned Media
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Oct 27, 2017
Top 10 U.S. Daily Newspapers on Facebook
Keep up with every news article from your favorite daily by following them on Facebook. This week we rounded up […]
Oct 26, 2017
Five Tips to Differentiating Your Brand
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.
Oct 25, 2017
Let the Cision Communications Cloud® Work for You
We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.
Oct 24, 2017
Announcing: Cision® City, Our New Online Customer Community
Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would understand.
Oct 23, 2017
Injecting Creative Into Marketing for More Earned Media
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?
What's missing is the why behind consumers interacting with a piece of content.
Oct 20, 2017
Top 10 U.S. Children Magazines
Happy Nation Children’s Magazine Month, everyone! This week — you guessed it — we have a list all about children’s […]
Oct 19, 2017
How to Create a Keyword Library for Your Brand
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
Oct 18, 2017
Bringing PR Measurement Into the Digital Era
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Oct 17, 2017
6 Simple Rules for Email Pitches
You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Oct 16, 2017
Earned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
