Featured
Aug 29, 2017
Your Marketing Department Needs More Collaboration
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.
Aug 28, 2017
PR 101: How to Pitch Fashion Bloggers
It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.
Aug 25, 2017
Top 10 Harper’s Bazaar Staff on Twitter
This week we highlight the top 10 staff at Harper's Bazaar.
Aug 24, 2017
From the Mouth of the Media: Create Successful PR Strategies Every Time
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.
Aug 23, 2017
How to Leverage Emotions to Boost Digital PR
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
Aug 22, 2017
How to Lead the Rebrand of a Global Company
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.
As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.
Aug 21, 2017
How the Women of Game of Thrones Can Inspire Your Content Strategy
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.
Aug 18, 2017
Top 10 Syndicated TV Shows on Twitter
This week we highlight the top syndicated TV shows on Twitter.
Aug 17, 2017
The Big Data Opportunity for Communicators
Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Aug 15, 2017
Why Social Shares Are Key to Pitching Media
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.
Aug 10, 2017
Behind the Headlines with Tera Leuthauser
We caught up with Tera Leuthousen to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy.
Aug 8, 2017
The “Smart Communications” Revolution: How to Optimize Earned Media Programs
Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.
Aug 8, 2017
PR Measurement’s Secret Weapon Integrated UTMs
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.
Aug 7, 2017
Video: The Future of PR Measurement With Kevin Akeroyd
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.
Aug 3, 2017
The Cision Communications Cloud™ Receives its First Industry Recognition
The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we're strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.
