Featured
Oct 16, 2017
Media Databases Have Come a Long Way but Still Have a Long Way to Go
Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.
Oct 13, 2017
Top 10 Radio Stations in the Gulf States
Headed to the South soon? If you are wondering what radio stations to listen to, you are in luck! This […]
Oct 12, 2017
Behind the Headlines with Alex Munson
As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games, joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.
Oct 11, 2017
Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?
In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?
Oct 10, 2017
Content Distribution Best Practices: 3 Strategies You Should Update
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.
Oct 9, 2017
The Opportunity for Communicators: Insights on Social Journalism
Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.
Oct 5, 2017
Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?
Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?
Oct 4, 2017
How to Use Multimedia For Better PR Campaigns
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
Oct 3, 2017
How to Use Social Media to Find PR-friendly Journalists
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
Oct 2, 2017
3 Ways to Expand Your Reach Within the Hispanic Community
Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.
Sep 28, 2017
Paid Media Woes Create Ripe Opportunity for Earned Media
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.
Sep 27, 2017
Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?
In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
Sep 26, 2017
How to Overcome 7 Top Content Marketing Challenges
While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.
Sep 25, 2017
How Journalists Feel About PR Pros
According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.
Sep 22, 2017
Top 10 Popular Science Staff on Twitter
We highlight the top Popular Science (print) staff on Twitter ranked by follower count.
