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Aug 23, 2016
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
Your social PR strategy must look beyond Twitter and Facebook. Cision's 2016 Global Social Journalism Study shows how to reach more journalists on social media.
Aug 22, 2016
The One Thing You Can Do Right Now To Improve Your Content
One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]
Aug 19, 2016
Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.
Aug 18, 2016
Behind the Headlines With Imelda Suriato
Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]
Aug 17, 2016
Creating, Distributing, & Amplifying Your Press Release
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Aug 16, 2016
Behind the Headlines with Erik Wheater
Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]
Aug 15, 2016
Your Marketing Is Only As Strong As Its Weakest Link
While it's tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.
Aug 12, 2016
5 Foolproof Tips for Developing Winning Webinars
In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most […]
Aug 12, 2016
PR 101: Five Tips for Pitching USA Today
Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals.
Aug 11, 2016
Behind the Headlines With Howard Stutz
To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard […]
Aug 11, 2016
Top 100 Sites for Marketers
In an ever-evolving landscape, communicators must stay on top of upcoming trends. Looking for the latest news in marketing, PR and SEO? Check out these sites!
Aug 10, 2016
Behind the Headlines With Angela DeRusha
Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your […]
Aug 10, 2016
Attracting Attention In A Buyer’s Market
Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]
Aug 10, 2016
5 Hacks to Faster Content Creation
Content is moving at the speed of light these days. It sometimes feels like all you do is create blog […]
Aug 9, 2016
Behind the Headlines With Brandon Puttbrese
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]
