Featured
Jun 2, 2017
75% of Institutional Investors Want the Full Story at Their Fingertips
I am asked, on occasion, for my view on “web disclosure,” which is defined within the investor relations niche as […]
Jun 2, 2017
How to Spy on Your Competition & Steal Their Secrets
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
Jun 1, 2017
Leaning In and Climbing Up: Cheers to Successful Women in PR
We decided it was time to recognize and celebrate the women who have made it to the top, and gain their insight on how they got there. Together we can recognize and celebrate some of the wonderful and successful women in public relations!
Jun 1, 2017
Measure PR Goals that Drive Real Business Results
If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.
May 31, 2017
Brands, Here’s How to Captivate Consumers in the Age of Distraction
If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.
May 30, 2017
Listen to Your Customers: Why You Need to Embrace Customer Complaints
Jay Baer explains how to listen to customers and embrace complaints.
May 29, 2017
What Content Discovery Means for Search and How to Fuel Its Growth
The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.
May 26, 2017
Infographic: Where Institutional Investors Read News and Earnings Releases
With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position.
May 26, 2017
Behind the Headlines with Meredith Lejeune
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
May 26, 2017
3 Powerful Ways to Link Your Business to a Social Cause
70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here's how to support a social cause that matters to you.
May 25, 2017
Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media
If advertising as we know it is truly dead, what’s next for paid, earned & owned media?
May 25, 2017
Why Employee Opinions Are Their Own…and a Reflection Of Your Brand
Scott Stratten explains why employee opinions are their own...and a reflection of your brand.
May 24, 2017
Your Press Release is Your Story
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
May 23, 2017
5 Steps to Marketing at an Event Outside of Your Industry
Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.
May 22, 2017
Go Back to Basics with These Three Press Release Best Practices
Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.
