Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

Jan 17, 2014

3 Marketing Trends to Watch in 2014

Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but […]
Jan 15, 2014

Three Ways to Personalize Marketing Automation

Marketing automation lets you tailor communications with small customer segments to generate more leads and increase conversion rates. Add a […]
Jan 13, 2014

Make Data Work For You

We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Jan 8, 2014

Native Wisdom on Native Advertising

Spending on native advertising in the U.S. was up by over 71 percent this year over last year and by […]
Dec 19, 2013

How The Humane Society Fundraises With Social Media

Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]
Nov 8, 2013

Three Challenges Facing Marketers

Marketing is changing rapidly – but is your skillset evolving with it? As technology accelerates change, successful marketers need to become […]
Oct 30, 2013

Three Ways to Integrate Into Customers’ Lives

As the volume of marketing content increases, smart brands are creating more natural campaigns that fit seamlessly into people’s experiences. This […]
Oct 30, 2013

Connected Customers Are the Future: Brian Solis at #PRSAICON

Connected Customers - those on social media, on your email list, on your website - all see things differently, say Brian Solis. Brands must use technology to see things from their point of view.
Oct 29, 2013

10 Essential Tactics to Captivate Your Audience

It's hard to captivate an audience in today's 24/7 news cycle. These ten tactics will ensure success in grabbing their attention and driving them to action.
Oct 21, 2013

Four Ways to Ditch the Traditional PR Pitch

Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]
Oct 7, 2013

Our Google Glass Demo Gave Us These Ideas for Marketers

We got to try Google Glass hands-on at the Vocus HQ. Verdict: wow! The experience inspired us with these ideas on how marketers could use the new technology.
Sep 23, 2013

Three Tips for Encouraging Word of Mouth

Word of mouth recommendations give your brand a level of credibility that’s hard to imitate. When it comes down to […]
Aug 12, 2013

Three Tips for In-Store Facebook Marketing

Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers […]
Aug 8, 2013

Personal Branding: Your Webinar Questions Answered

Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here's my advice on some of the best.
Aug 1, 2013

Leverage LinkedIn to Benefit Your Brand

An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company […]
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