Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

TwitSquare? What to Know About Twitter & Foursquare’s Partnership

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media […]

3 Content Marketing Ideas for E-commerce Brands

E-commerce can benefit from content marketing in a way that many other companies cannot. For one thing, you see immediate […]

Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences

You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]

3 Ways to Integrate Your PR & Marketing

People of a certain age may remember the classic Reese’s Peanut Butter Cup commercials — “You got your peanut butter […]

Looking for the Marketing Content You Love? Visit OutMarket!

Want some exciting news? The Vocus Marketing Suite is now OutMarket. OutMarket may have a new look, but it's still the same award-winning software. See what else, besides the name, has changed.

The World’s Top 50 Email Marketing Influencers

Email marketing has the highest ROI of any marketing strategy. Do you dedicate enough time and resources to it? Here's a list of the top 50 email marketing influencers on social media so you can get the latest news, tips and tactics.

It’s Time to Face PR Facts: The State of Public Relations in 2014

Jobs in the public relations field are often regarded with a certain air of mystery. What goes on behind closed […]

Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Debating Whether Social Is Social and ROI!

Jay Baer, Ted Rubin, Nichole Kelly and Jeff Rohrs were featured on a panel at Social Media Marketing World that […]

PR: Your Secret Weapon to Increasing Sales Leads

PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]

Crisis Communications: Keep Calm and Carry On

Keeping calm and helping clients navigate negative media coverage or company emergencies, particularly at the speed of social media, is […]

Home in on What Makes Your Customers Tick & Talk

Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! […]

How to STAND OUT in the Marketplace

We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]

Content Marketing – Keep ‘Em Coming Back for More

Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]

Top Tips on Creating Successful Sponsored Content

We’ve all seen them – sponsored stories that seamlessly blend into a Facebook News Feed, or in-stream ads that look […]

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