Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

March Madness Rounds 1 & 2: Let the Social Games Begin

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

Why Communication Pros Should Make This Simple Promise

With so many tools, it's easy to become robotic and automated. But PR stands for “people” and relationships." Keep your human touch. Sign the #pitchPRomise pledge.

What Is Social CRM And How Can It Help You?

Brands use social media to talk to and collaborate with customers to solve business problems. Marketers use social media to ask […]

Top 50 PR, Marketing & Social Media Podcasters to Follow

Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and […]

And the Winner of the #InnovateNow Social Contest Is…

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR […]

#InnovateNow With Nichole Kelly: Stand Out on Social

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Aaron Lee: Customize Platforms to Audiences

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Mari Smith: Involve Audiences in Content Creation

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Cision Content Marketing Awards Entry 2015

Content Marketing Awards Entry Cision The Future of PR: What If PR Stood for People and Relationships? Category: Highest Conversion […]

5 Ways to Improve Your Content Marketing

No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]

3 Content Marketing Ideas for Health Care Communicators

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]

We’re Serious About “Write Good Content”

In all the articles we’ve read and written on content marketing, write good content may be both the worst and […]

‘The Facebook Times?’: Facebook to Host Original News Content

The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the […]

1 2 3 26 27 28