An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits.
LinkedIn is a forum to build thought leadership through blog posts, webinars, industry events, groups, updates and more, differentiating your company from the competition. It also helps validate your company in the eyes of prospects. When your team is active on LinkedIn, prospects can meet the people behind your brand, and see endorsements from past customers and colleagues.
To fully benefit, make sure your profile is at its best. Here’s a five-point checklist to consider:
1) Update your profile
Complete your page with your most current employment information. Include information about your past employment, skills, and education. You never know who may discover your page and make a connection with something you’ve done.
2) Share your brand’s content
LinkedIn is a network of professionals. Sharing original content on LinkedIn builds thought leadership. It also provides links that point back to your company website.
3) Interact with industry leaders
Share content from other experts in your field. Curating content gives you credibility as a reliable source, and may increase shares of your content in return.
4) Use Linkedin features
LinkedIn groups are great for hosting Q&A events. The recommendations and endorsement features provide third-party validation to customers. Acquaint yourself with all of LinkedIn’s features to get the most out of the network.
5) Stay active!
Reserve a small block of time every day to share content, update your profile, and keep your presence active and fresh.
In today’s digital environment, many customers view your own brand as an extension of your company’s. Following best practices on LinkedIn and other social sites can be instrumental in achieving your brand’s wider social media objectives.
Want to stand out as a more successful marketer? Brand yourself better, says Stacey Miller, Vocus’ social media manager and a finalist for Oracle’s Community Manager of the Year. Catch the free replay of Stacey’s webinar to build a personal brand that delivers opportunities, new contacts and more. Register here!
