10 Steps: How to Take Your Blog Audience From Fling to Long-Term Relationship

The blogging game can look a lot like dating. But, once you find your confidence and a formula that works, the relationship with your blog audience can quickly move from infatuation to true love.

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.

How to Really, Really Get to Know Your Audience

What's one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.

PR: Your Secret Weapon to Increasing Sales Leads

PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]

Content Marketing – Keep ‘Em Coming Back for More

Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]

Key things to consider for aspiring bloggers

Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, […]

Leverage LinkedIn to Benefit Your Brand

An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company […]

Four Steps to Optimize Your Marketing Videos

If you’ve used our online news release distribution service before, you know that you can embed YouTube videos right into […]

Free Webinar: A Mobile Marketing Crash Course with Shel Holtz and Vocus

Mobile devices generate more than 1/3 of all web page views. Is your business missing out? Shel Holtz will help […]

Writing Great Press Release Headlines

As the first thing readers see, your headline needs to work hard to grab attention. Make sure you get it […]

3 Things You Shouldn’t Include in Your Press Release

Press releases are a valuable tool that can be used in a variety of mediums – on your website, in […]

Is Your PR And Social Media Headed For Failure?

If you’re like the majority of marketers today, you haven’t quite gotten a handle on your PR and social media, […]

The Journey of an Online Press Release

Online press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right […]

Color Me Interested – How Color Can Affect Your Online Press Releases

Throughout the years, scientists have learned how humans are influenced by subtle elements in their environment. This includes connections to […]