What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and editorial calendars, and offers insight on reaching an audience that stays loyal.
For more content creation insight, read our tip sheet 10 Tips to Creating Great Content.
Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.
