Jan 23, 2018
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.
Jan 11, 2018
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Jan 9, 2018
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer's journey.
Dec 28, 2017
Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
Dec 20, 2017
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.
Jul 14, 2015
The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]
Jun 18, 2015
Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]
Jun 2, 2015
When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]
Jun 2, 2015
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]
May 25, 2015
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]
May 20, 2015
In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]
May 20, 2015
In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]
May 19, 2015
This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]
May 15, 2015
Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]
May 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]