branded content
Feb 7, 2018
To Conquer Consumer Distrust, Turn to Branded Content
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.
Nov 11, 2013
Content Creation: Tips, Types & Tactics
What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and […]
Jul 23, 2013
Native advertising & content marketing: Breathing new life into age-old industries
Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]
Oct 28, 2011
PR News Roundup 10/28/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the […]
Oct 26, 2011
How does fair use of copyrighted work apply to branded content?
As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube […]
Sep 8, 2011
A new way to tell your story: Cision adds social content publishing to CisionPoint via an investment in social media startup, PitchEngine
You’ve probably been hearing a lot about paid, earned and owned media and the importance of sharing branded content (owned […]
