branded content

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.


Video advertising goes interactive

Content Creation: Tips, Types & Tactics

What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and […]

Native advertising & content marketing: Breathing new life into age-old industries

Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]

PR News Roundup 10/28/11: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the […]

How does fair use of copyrighted work apply to branded content?

As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube […]

A new way to tell your story: Cision adds social content publishing to CisionPoint via an investment in social media startup, PitchEngine

You’ve probably been hearing a lot about paid, earned and owned media and the importance of sharing branded content (owned […]