How often do you struggle with coming up with a great blog post, article, video or other piece of content? Check out my dramatic re-enactment with Teresa Dankowski of a frequent occurrence in the Cision offices:

Sound familiar? If so, you are not alone.

According to the Content Marketing Institute, more than half of B2B marketers are challenged by producing enough content, and producing content that engages, and 20 percent or more find this to be their biggest challenge.

If you share in the common struggle to produce enough quality content, check out Cision’s free downloadable tip sheet “10 Tips for Creating Great Content.” After all, we all need a little content inspiration sometime, right?

Do you have any other tips for creating great content? Share with us below!

 

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.