best practices
Nov 2, 2017
How Agencies and In-House Teams Bring Out the Best in Each Other
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
May 24, 2017
Your Press Release is Your Story
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
May 2, 2017
Social Media and PR – Go Together Like Peanut Butter & Jelly
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 20, 2017
Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience
Why no one cares about your products' features and how to fix it.
Apr 18, 2017
3 Tactics to Get the Most Out of Your Martech Stack
Here are three tactics to help you get the most of your martech stack.
Apr 18, 2017
Create a Content Hub that Drives PR Results
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.
Mar 30, 2017
How To Create Awesome Content with Instagram’s New “Collections”
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Feb 20, 2017
Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Feb 19, 2016
PR 101: How to Pitch CNET
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.
May 1, 2015
Mobile Madness: Mobile Marketing & PR Best Practices
Mobile madness has besieged our culture completely. As the Pew Research Center’s report on U.S. Smartphone Use in 2015 indicates, two […]
Sep 2, 2014
Measuring for Impact: Metrics that Matter
The secret of measuring for impact is knowing what is meaningful and can guide decisions.
Apr 4, 2014
5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight
Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]
Mar 31, 2014
5 Reasons You Should Read Spin Sucks
If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]
Mar 26, 2014
3 B2B Companies That Do Content Marketing Right
Earlier this year we took a look at B2C brands implementing content marketing well, and now we’re heading over to […]
Mar 21, 2014
Why PR Pros Will Now Dominate SEO
This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]