social media monitoring

Empty Endorsements: Moving beyond retweets and “likes”

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Moving Beyond Social Media Monitoring: The Evolution of Enterprise Social Intelligence

In conjunction with the launch of our new Social Intelligence platform, Visible Intelligence we also released a white paper today […]

The Big Picture: An ongoing conversation analysis of religion in social media

This post was written by Erin Hoffman, a social media analyst at Cision. To illustrate the difference between topical social […]

A Bedbug Outbreak in Social Media

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Bouncing Back from Steven Slater

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Selling Social Media to the C-Suite

You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn't fully "get" it, pitching social media to them might feel like an intimidating, uphill battle.

BP’s “small people” gaffe: a study in the effects of quotability

Quotability is a big factor in the life span of a social media frenzy, so the “small people” comments by […]

Social media and mainstream media intertwine: Cision adds social media to CisionPoint

Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]

Filtering for influential brand mentions: an approach for busy communicators

It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]

Trendwatching in large quantities of social content

Managing huge quantities of data has become one of the central challenges of science today, according to two articles in […]

Studying the public areas of Facebook

As the world’s most popular social network, Facebook seems like the place to start for many communications professionals looking to […]

8 Ways to Take Control of Your Personal Reputation and Social Media Brand

You’re on Facebook.  You’re on LinkedIn.  You’re on Twitter.  Basically, a little bit of you is all over the web […]

Bringing tweets into the real world

If you suggested that your company take everything that anyone is saying about your brand online, flattering and unflattering, true […]

Google Sidewiki – Decentralizing web authority

What happens when you let everyone have a voice on every page of the web? Google Sidewiki may be one […]

Listen to journalists on Twitter via free JournalistTweets alert service

As Twitter has grown in popularity, sifting through large quantities of tweets to find what’s truly relevant or useful has […]

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