social media monitoring
Jan 16, 2018
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.
Nov 21, 2017
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Nov 21, 2016
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Nov 9, 2016
If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.
Oct 25, 2016
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Jun 23, 2016
Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.
Apr 27, 2016
With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]
Jan 13, 2016
After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]
May 18, 2015
Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
Apr 9, 2015
Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]
Apr 1, 2015
Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]
May 23, 2014
All marketers are involved in communications at some level. It is the nature of our business – whether it means […]
May 23, 2014
The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of […]
Mar 14, 2014
March has long been considered a time of great change and growth. March signals the coming of spring and, after […]
Mar 11, 2014
This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]