social media monitoring
Oct 24, 2011
Digital Referees: Social Media Monitoring in the Sports World
Kids these days. Whatever happened to don’t speak unless spoken to? Nowadays in the age of social media, kids are […]
Oct 20, 2011
5 Tips to Great Social Media Customer Service
Many companies have jumped into using social networks as a means to provide customer support because more and more people […]
Sep 12, 2011
VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?
The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.
Sep 8, 2011
10, 9, 8 … and we have LIFT off!
Working for a social media monitoring company, it’s hard not to think about all the different social networking sites out […]
Sep 6, 2011
Creating a feedback loop for your branded content
Fellow CisionBlogger Yvette Pistorio pointed me to a pretty good post over on Hubspot last week, 5 Vanity Metrics to […]
Aug 31, 2011
New Customer Purple Communications: “Like Christmas in July!”
Did you know that 20% of the US population is considered deaf or hard of hearing? And that most of this demographic uses social media to communicate?
Purple Communications is well aware of this. They are a leading provider of communications services specifically tailored to people who are deaf or hard of hearing. For Theresa Hong, PR Manager at Purple Communications, managing the vast world of social media and reaching this very specific demographic was a big struggle. Enter Vocus...
May 25, 2011
How Green Is Your Brand?
Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?” With increased demand from consumers […]
May 20, 2011
Welcome to the New Visible!
Today we are thrilled to unveil our new website! The site has been completely updated both visually and functionally in […]
May 10, 2011
CisionPoint Spring 2011 Release
This is a guest post by Vanessa Bugasch, SVP of Global Marketing & Product Marketing, Business Development at Cision. Ever […]
Apr 7, 2011
Burger King’s Spring Break Bikini Brawl
This post was written by Erin Hoffman, a social media analyst at Cision. There’s a lot of talk about engaging […]
Feb 24, 2011
Making Enterprise Social Media Integration Manageable and Personal to Your Business Group
I have a very exciting job here at Visible working with enterprise-level companies as they develop, implement and manage social […]
Feb 23, 2011
The Need for Enterprise Ready Social Intelligence
For a few years now, Social Media Monitoring has been a departmental activity, driven mostly by marketing curiosity about brand […]
Feb 18, 2011
Have You Moved Beyond Basic Listening? A Look to Astrology for the Answer
Last month I ran across a fascinating visualization from David McCandless on his Information is Beautiful blog. I also really […]
Dec 13, 2010
3 Stages of Using Sentiment in Social Media Monitoring or Listening Programs
Sentiment has become a big topic of conversation and a key ingredient to a dependable recipe for deriving Social Intelligence […]
Nov 22, 2010
Social Intelligence Webcasts Recap
Last week we hosted two live Social Intelligence Webcasts: Understanding Sentiment Evaluation, and The Evolution of Enterprise Social Intelligence. Understanding […]
