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10 Essential Tactics to Captivate Your Audience

It's hard to captivate an audience in today's 24/7 news cycle. These ten tactics will ensure success in grabbing their attention and driving them to action.

Multicultural Marketing: Tips and Best Practices on Connecting with the Hispanic Market

This is a guest post by Amanda Belo, media researcher at Cision. In an article written for the Cision Navigator, […]

Benefits to content amplification

Need help getting started with content amplification? Hear tips from Jay Baer and Heidi Sullivan during our complimentary content marketing webinar at 2 ET on Tuesday, […]

Partnerships: The Benefits of Working With Promotional Partners

In September 2013, on-demand car request service Uber made a splash in Chicago by giving away free rides from their […]

What if Social Isn’t Right for My Brand?

This post is by Cision social media product specialist Mischaela Elkins. This year saw many brands joining social platforms for […]

Mack Collier talks Motivating Fans, Influencers

Social media trainer, consultant and author of Think Like a Rock Star, Mack Collier shares his advice on finding the […]

LinkedIn Management and Analytics for Company Pages and Groups

We’re happy to announce our newest update – LinkedIn management and analytics for Company Pages and Groups! Our integration allows […]

How to Build a PR and Social Strategy for a Startup

This guest post is by Mischaela Elkins, social media specialist at Cision. Startup life can be exhilarating. The suspense, the […]

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to […]

Journalism: A Day in the Life of a Journalist

Our Behind the Story series took us to three major cities in the United States – New York; Washington, D.C.; […]

PR Rebels: Learning from Brands Who Promote To the Beat of Their Own Drum

Mocking Twitter followers, liberally throwing around expletives and spearheading a campaign to get John Stamos to reunite with his band […]

Optimization: Andy Crestodina explains Link Popularity

We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here […]

Content Marketing for the PR Professional: #SMWCision Recap

Tweets from Heidi Sullivan's second session during Social Media Week Chicago. Sullivan is the SVP of Digital Content at Cision. #smwchicago #smwcision #smw13

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Content Optimization for Readability, Social Media & SEO

Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content […]

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