Featured
Jan 28, 2014
#SB48: A Social Media Analysis
Graphics by Design Manager Jennifer Gadus. This weekend will bring us Super Bowl XLVIII between the Seattle Seahawks and Denver […]
Jan 24, 2014
What Does Social Media Data Have to Do With the Marketing Mix?
A marketing director and their agency representative walk into a bar…er, a strategic plan review…and start to talk with execs […]
Jan 21, 2014
Become More Personable, Not a Person
Should brands become people or people become brands? Neither may be the right choice. Instead, employees and spokespeople should focus on becoming a personable brand.
Jan 17, 2014
3 Marketing Trends to Watch in 2014
Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but […]
Jan 14, 2014
3 B2C Brands That Do Content Marketing Right
Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]
Jan 13, 2014
Make Data Work For You
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Jan 10, 2014
Focus on Quality over Quantity When Pitching
This is a guest post by Anne Isenhower, national media relations consultant. Those of us in PR often come across […]
Jan 9, 2014
The Benefits of Social Listening for Pharma Companies
There are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most […]
Jan 8, 2014
Native Wisdom on Native Advertising
Spending on native advertising in the U.S. was up by over 71 percent this year over last year and by […]
Jan 3, 2014
Kicking off 2014: Your account fitness resolution
As we start the new year, it is a great time to look at what you’ve done and start thinking […]
Dec 23, 2013
Viralheat now supports Foursquare!
As social media use and new platform adoption increases among consumers, businesses need more resources to find and take advantage […]
Dec 19, 2013
Gifts for the PR, Marketing & Social Media Obsessed
This post is by social media product specialist Mischaela Elkins. Finding a gift for the savvy communicators in your life […]
Dec 12, 2013
How Transparency Was Key in Turning One Company Around
This past September, I volunteered with my favorite Chicago-based startup Dabble during a refreshingly vulnerable marketing campaign with an unusual goal: […]
Dec 9, 2013
Entourage is Coming to Demand Success
Demand Success 14 will be held this year on June 5th and 6th. The closing keynote on day one will […]
Dec 6, 2013
The Social Media Pitch: What Do Journalists Prefer?
In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]
