Featured
Jul 10, 2017
5 Places to Listen to Ensure Your Content Marketing is Spot-On
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.
Jul 6, 2017
How to Get Quality Leads on Your Blog
Blogging can (and should) do more than just update readers on the latest news and events of the day.
When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.
But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.
Jul 5, 2017
4 Ways to Build Trust Through Authentic Content
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
Jul 3, 2017
Why PR Should Measure by Outcomes
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.
Jun 30, 2017
Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE
Cision rang the bell to open trading on the New York Stock Exchange, where as of today, Cision is publicly listed as CISN, signaling the completion of our merger with Capitol Acquisition Corp. III.
Jun 29, 2017
Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto
While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.
Jun 29, 2017
Behind the Headlines with Ben Wyskida
Ben Wyskida, CEO of Fenton PR, and I review the growing popularity of social change communications and the increased opportunities in the digital communications space.
Jun 28, 2017
Login for Some Pitching Tips With Tech Reporter Ina Fried
Ina Fried is a veteran technology journalist who has held roles at a multitude of tech outlets. Read our Q+A with her pitching tips!
Jun 27, 2017
When to Hire an Executive Ghostwriter
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.
So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.
Jun 26, 2017
How to Make Awesome Instagram Posts on Desktop
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.
Jun 23, 2017
Writing Earnings Releases for the Associated Press’ Robots
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner […]
Jun 22, 2017
4 Keys to Distributing Public Service Announcements
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
Jun 22, 2017
Behind the Headlines with Eliot Harrison
Eliot Harrison, president of MCS Healthcare PR and I talked about the importance of analytics in PR and the necessity of collaboration.
Jun 21, 2017
How to Create Viral Content That Wants to Be Shared – in 6 Steps
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?
Jun 20, 2017
Cision Unveils New Brand
VP Nick Bell explains how he refocused the brand image to better reflect Cision's vision, which is to elevate the art, science and impact of the communications profession.
