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Nov 25, 2014
Flipboard: The “Next Big Thing” for Public Relations
Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and […]
Nov 25, 2014
Can Data Inspire the Golden Age of PR?
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Nov 24, 2014
11 Tips to Manage Your PR Career
PR is a rough business. PR is misunderstood and undervalued (unless there is a crisis when it is deified and […]
Nov 24, 2014
7 Social Media Design Ideas for PR Pros
This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform. Attending meetings, […]
Nov 21, 2014
Q&A With The Daily Dot’s Selena Larson
The Daily Dot is among the growing mass of media companies catering to the Internet generation, the demographic that prefers […]
Nov 20, 2014
Persuasion: 6 Principles That Power PR Success
What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion […]
Nov 19, 2014
10 Last-Minute Holiday PR & Marketing Ideas
Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in […]
Nov 19, 2014
Infographic: The Social Video Starter Guide for PR Pros
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
Nov 18, 2014
The Blending World of Content and Journalism
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
Nov 18, 2014
Succeed With Influencer Relations. Get Your Free White Paper!
Your target audience consumes the content you produce with skeptical eyes. Before they feel that they can make an informed […]
Nov 17, 2014
5 Ways for PR and Marketing to Play Nice
“Even though lexicographers assert that the definitions of marketing and public relations remain the same and theorists say their underlying […]
Nov 17, 2014
Why Content Marketing Fails…and How It Can Succeed
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Nov 14, 2014
Content Conversations with Jay Baer: Measuring the Effectiveness of Content
Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]
Nov 14, 2014
How to Handle Your First PR Crisis
As a public relations professional, you’re often found in a situation that can go from zero to 60 fairly quickly, […]
Nov 13, 2014
PR Is Facing Challenges, But They’re NOT Insurmountable!
Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role […]
