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Dec 9, 2014
Are PR Pros Embracing Visual Media?
Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]
Dec 9, 2014
The 5 Best PR Campaigns of 2014?
The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]
Dec 8, 2014
5 Ways to Improve Your PR Strategy in 2015
“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]
Dec 8, 2014
The Top 50 Content Marketers to Follow on Twitter
If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]
Dec 5, 2014
Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’
Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]
Dec 5, 2014
PR Tools Rule – Except When They Don’t
This is a guest post by Kellye Crane, founder of Solo PR Pro. I’ve never met a PR professional who […]
Dec 4, 2014
6 Ways to Build Long-Term Influencer Relationships
It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]
Dec 3, 2014
Email and PR – Better Together
This is a guest post by John Hayes, the UK Marketing Director at iContact. You might be surprised to hear […]
Dec 3, 2014
#SocialMediaFail: Everything You’re Doing Wrong on Social
Tell me if this sounds familiar: you spend time on Facebook and Twitter every week — maybe 10 minutes or […]
Dec 2, 2014
Word of Mouth: What’s the Value to PR?
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]
Dec 2, 2014
Does Brand Journalism Suffer from Integrity Issues?
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
Dec 1, 2014
5 Ways to Generate Buzz During the Holidays
Generating buzz during the countdown to the holidays is no easy feat. But you, dear PR professional, can do it. […]
Dec 1, 2014
25 Time Management Tools for PR Professionals
I recently re-read Laura Vanderkam’s book 168 Hours: You Have More Time Than You Think. The synopsis of the book […]
Nov 27, 2014
10 Reasons We Give Thanks This Year
Terra Dankowski, Gina Joseph and Adrienne Sheares contributed to this post. The best part of Thanksgiving (Yes, even better than […]
Nov 26, 2014
7 Things PR Pros Should Be Thankful For
This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look […]
