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Jan 12, 2015
Guitar Center Q&A: Riffs About Targeted Content and Media Relations
When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]
Jan 9, 2015
How PRs Can Succeed With Technology
This post is an excerpt from our “PR Tech: What’s in Store for 2015?” white paper. Consider all of the […]
Jan 8, 2015
Want PR Success? Don’t Fear Expanding Your KSAs
Let’s face it. Thanks to social media and digital tools, the world of marketing and public relations is evolving faster […]
Jan 7, 2015
Top 10 Home/Home Decorating Magazines on Pinterest
If you are one of the many that have resolved to be more organized at home or finish any lingering projects this year, you might be wondering where to start. If you need a little inspiration to get motivated, checking out top home magazines on Pinterest is a great place to start!
Jan 7, 2015
How to Connect With Social Media and Blogging Influencers
Even the smallest business can reap benefits when a highly influential person talks about the brand. These influencers can be […]
Jan 6, 2015
What PR Pros Can Learn from The Hunger Games
The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]
Jan 6, 2015
4 PR Resolutions for 2015
It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]
Jan 5, 2015
5 Ways Twitter Can Improve PR Communication
Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]
Jan 5, 2015
Social Media Won’t Save Your PR
Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]
Jan 2, 2015
9 Ways to Improve Word-of-Mouth Communication
You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]
Dec 31, 2014
How to Create Your 2015 PR Measurement Plan
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
Dec 31, 2014
6 Resolutions to Ensure PR Success in 2015
I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
Dec 30, 2014
5 Trends to Watch in 2015
It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]
Dec 30, 2014
Narrow Your PR Focus in 2015
With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]
Dec 29, 2014
How Far Do Social Posts Reach?
For the past year, the threat of 1-2 percent Facebook Page reach was imminent (at least if you believe this […]
