Featured
Aug 2, 2017
Understanding Paid vs. Earned Influencer Relationships
Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.
Aug 1, 2017
5 Reasons Why Communications Internships Are Extremely Beneficial
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.
Jul 31, 2017
How to Create a Coordinated Email and Social Strategy
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
Jul 27, 2017
The Importance of Executive Brand Situational Awareness
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
Jul 26, 2017
How to Improve Your Social Media Targeting
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.
Jul 25, 2017
How to Growth Hack a Successful Backlink Strategy
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.
Jul 24, 2017
How to Hit the Right Notes with Keynote Speaker Announcements
Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.
Jul 20, 2017
Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates
Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the latest product updates.
Jul 19, 2017
Holiday Gift Guide Pitching Tips for PR Pros
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 18, 2017
How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.
Jul 17, 2017
INFOGRAPHIC: Cision Celebrates 150 Year Heritage
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
Jul 14, 2017
From the Mouth of the Media: How to Break into the Business
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]
Jul 13, 2017
Pitching 101: How to Pitch a Holiday Gift Guide Blogger
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.
Jul 12, 2017
Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?
Jul 11, 2017
Media Monitoring: How to Plan, Execute and Engage
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.
