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Feb 23, 2015
Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences
You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]
Feb 23, 2015
7 Ways to Build Better Relationships With Journalists
When describing the concept of slow PR, Christopher Penn explains that the goal is “to create as much of a relationship […]
Feb 22, 2015
3 Ways to Make News Releases More Compelling
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
Feb 20, 2015
Pitch Perfect: How to Dust Off After a Dust Up
When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]
Feb 19, 2015
Vaccines: Who’s Debating & What Platforms They Use
The debate over vaccinations dates back to the turn of the century, when vaccination advocates and opponents expressed contentious viewpoints […]
Feb 18, 2015
4 Places to Share Every Press Release
Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]
Feb 17, 2015
Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility
With the rise of digital content marketing, the amount of content being created online every day has become overwhelming. The […]
Feb 17, 2015
15 Pitching Tips for 2015
Media coverage is one of the best ways to get your message in front of the right people at the […]
Feb 15, 2015
3 Things to Know About a Media Contact Before You Pitch
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Feb 13, 2015
Tinder: A Publicist’s Dream?
When I joined Tinder, the now-ubiquitous matchmaking app, last spring, I was expecting it to be an absolute zoo. But […]
Feb 12, 2015
Keeping Up With Attention Spans: How National TV Engages With Facebook Video Series
Half the battle of hooking an audience is delivering shareable, newsworthy content, and the other half is retention. This is […]
Feb 12, 2015
5 Tips for a Successful YouTube PR Campaign
YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]
Feb 11, 2015
How to Get a Juicy Quote for Your Press Release
Of all the written components of a press release, the quote is second to only the headline in terms of […]
Feb 10, 2015
3 Ways to Integrate Your PR & Marketing
People of a certain age may remember the classic Reese’s Peanut Butter Cup commercials — “You got your peanut butter […]
Feb 10, 2015
Do’s and Don’ts of Media Pitching
“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]
