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Mar 19, 2015
What #SMMW14 Got Right & How #SMMW15’s Even Better
With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]
Mar 18, 2015
How to Ride a News Trend Wave With Your Press Release
Running dry on press release topics? Look for inspiration in today’s headlines. You can get ideas for your press releases […]
Mar 17, 2015
3 Benefits of Activating Your Employees on Social
Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]
Mar 17, 2015
Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]
Mar 16, 2015
An Etiquette Guide for Interacting With Journalists on Social Media
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 16, 2015
Peter Shankman’s 6 Rules for Creating Loyal Customers
Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]
Mar 15, 2015
3 Media Trends the PR Industry Should Embrace
For our newest findings, check out the State of the Media 2016 Report! Last year proved to be a transitional […]
Mar 13, 2015
PR Professionals: Always the Bridesmaid, Never the Bride
Let’s play a game that I like to call “Business Executive or Bride?” I’ll describe an outlandish request, and you […]
Mar 12, 2015
PR Tips From The Blacklist: How to Accomplish Your Media Mission
As an ardent fan of NBC’s The Blacklist, I enjoy the great zingers provided by the character Raymond Reddington (played by […]
Mar 11, 2015
Infographic: What’s the State of the Media?
For our newest findings, check out the State of the Media 2016 Report! If you made the safe bet that […]
Mar 10, 2015
What Journalists Want From You
You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]
Mar 10, 2015
Successful Word-of-Mouth Marketing Requires a Blended Approach
Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]
Mar 9, 2015
5 Ways That a Slow PR Pitch Is Better Than a Traditional One
In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]
Mar 9, 2015
Slow PR in the Digital Age
This post is based off of information from our The Practice of Slow PR white paper. Tools, technology and content make slow […]
Mar 8, 2015
3 Tips for Launching a Hyperlocal PR Campaign
Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]
