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Apr 23, 2015
Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]
Apr 22, 2015
Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015
Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]
Apr 21, 2015
Branded Video Is Trending. Here’s What PR Pros Need to Know.
Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]
Apr 21, 2015
How to Use Word-of-Mouth Marketing
When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the […]
Apr 20, 2015
11 Content Marketing Mistakes to Avoid
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]
Apr 20, 2015
PR’s New Media Model
PR no longer is a press release or media relations business. We use a wide range of content and activities […]
Apr 18, 2015
4 Reasons Why Content Curation Matters
When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content […]
Apr 17, 2015
MediaPulse | A Weekly Media Round-Up
Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media, […]
Apr 17, 2015
Asking for a Raise? 4 Tips for PR Pros
A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. “They’ll never […]
Apr 16, 2015
5 Tips for Telling Your Story Visually
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]
Apr 15, 2015
Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Apr 14, 2015
4 Media Relations Tips to Live By
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]
Apr 14, 2015
Tip Sheet! Drive Results at Events With Social Correspondents
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]
Apr 13, 2015
Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]
Apr 13, 2015
3 Content Marketing Ideas for Health Care Communicators
Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]
