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May 4, 2015
Announcing Cision Social Edition and Cision PR Edition!
We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces […]
May 2, 2015
Why PR Pros Need to Own Content Marketing
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract […]
May 1, 2015
MediaPulse | A Weekly Media Round-Up
Breaking industry stories we’ve been following this week: The Big News: American Airlines suffers delays due to iPad software glitch […]
May 1, 2015
The 5 Basic Steps to Using Video for PR
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video […]
Apr 30, 2015
5 Outside-the-Box Content Creation Ideas
This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]
Apr 30, 2015
What PR Can Communicate About Philanthropy
Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to […]
Apr 29, 2015
Dissecting Publicity’s Impact on Pharma Companies
Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain […]
Apr 28, 2015
5 Ways to Improve Your Content Marketing
No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]
Apr 28, 2015
What’s the One Thing?
PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk […]
Apr 27, 2015
How Google Analytics Can Improve Your PR Metrics
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
Apr 27, 2015
3 Social Media Tips for Capturing Audience Attention
In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]
Apr 25, 2015
3 Steps to Efficient Content Amplification
Your brand or a client has a great new product that your audience will want to know about, and you […]
Apr 24, 2015
MediaPulse | A Weekly Media Round-Up
Industry stories we’ve been following the week of Earth Day: The Big News: Comcast has officially exited the proposed acquisition of […]
Apr 24, 2015
How the New York Public Library’s Blog Mobilizes Communities
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]
Apr 23, 2015
What to Know Before Creating a Content Marketing Strategy
This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]
