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May 11, 2015
The Most Important PR Measurement Tool You’re Not Using
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
May 11, 2015
#InnovateNow With Mercy Chikowore: The Power of Passion
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
May 9, 2015
5 “W”s to Consider Before Starting PR Measurement
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
May 8, 2015
MediaPulse | A Weekly Media Round-Up
Here are some of the media industry stories we’re following this week: The Big News: Chaos at Al-Jazeera America, including […]
May 8, 2015
Connecting the Dots in PR: The Rise of Planning & Strategic Insight
This is a guest post from the PR Council. As public relations firms compete for an ever-broader portfolio of client […]
May 8, 2015
#InnovateNow With Aaron Lee: Customize Platforms to Audiences
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
May 7, 2015
Who Earned the Most Buzz at PR News’ PR Measurement Conference?
In the lead up to April’s PR News’ PR Measurement Conference, the social discussion was relatively neutral and quiet. Once […]
May 7, 2015
#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
May 7, 2015
Drive Blog Traffic With These 4 Content Marketing Tools
When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]
May 6, 2015
#InnovateNow With Mari Smith: Involve Audiences in Content Creation
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
May 6, 2015
How to Engineer the Perfect PR Metric
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
May 5, 2015
5 Ways to Spice Up Your B2B Content Marketing
What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]
May 5, 2015
#InnovateNow With Gini Dietrich: Add Risk to PR for Success
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
May 5, 2015
Free Tip Sheet! 6 Steps to Modern PR Measurement
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]
May 4, 2015
Enter Cision’s #InnovateNow Hashtag Sweepstakes
When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch […]
