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How’s Your Press Release Call to Action?

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

What Analytics Mean for PR & Media Relations

Stacey Miller, the senior social and media relations manager at Cision, was a recent guest on the TechnologyAdvice Expert Interview […]

3 Things to Know About Social Listening (That No One Tells You)

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]

#Authority2015: Why Different Is Better Than Better

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally as […]

3 Measurement Tools for PR Pros

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

And the Winner of the #InnovateNow Social Contest Is…

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR […]

MediaPulse | A Weekly Media Round-Up

Here are some of the media industry stories we’re following this week: The Big News: Verizon acquires AOL for 4.4 […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Nichole Kelly: Stand Out on Social

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Michael Smart: Keys to Impactful Pitches

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Measure Your PR Like a Super Sleuth

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]

#InnovateNow With RaeAnn Pickett: Dive Into Data

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

How to Drive Web Traffic With Social Media Analytics

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]

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