Featured
Jun 1, 2015
How to Use Twitter Trends to Earn Media Placements
Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]
Jun 1, 2015
6 Tips for Your PR Measurement Program
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
May 30, 2015
3 Multi-Touch Attribution Models for a Data-Driven PR Strategy
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]
May 29, 2015
MediaPulse | A Weekly Media Round-Up
Here are some of the media industry stories we’re following this week: The Big News/New Acquisitions: Vox Media acquires Re/code (The New York Times), […]
May 29, 2015
5 Hidden Ways PR Pros Use Math
Ever heard a PR practitioner complain about math? PR measurement guru, Shonali Burke, sums it up nicely: It drives me […]
May 28, 2015
Free White Paper! Measure PR Using Multi-Touch Attribution
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.
May 27, 2015
5 Tips to Digitizing Your Media Kit
Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital […]
May 26, 2015
4 Ways to Link Facebook Posts to Business Outcomes
One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
May 26, 2015
Measuring Metrics: What’s the Formula for Showcasing PR’s Value?
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
May 25, 2015
3 Ways You’re Already a Content Marketer—& Didn’t Know It!
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]
May 23, 2015
How to Successfully Navigate Your Brand Through a Crisis
Crises are inevitable, especially in today’s world where messages fly at the speed of social. Consequently, public relations professionals should […]
May 22, 2015
5 Myths of Working in PR
This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – […]
May 21, 2015
Top 50 PR, Marketing & Social Media Podcasters to Follow
Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and […]
May 21, 2015
PR Tactics in 2015: What’s Changed & What We Can Improve
This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. […]
May 20, 2015
Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions
In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]
