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Jun 9, 2015
Your 5-Step Plan to Modern PR Measurement
Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
Jun 9, 2015
3 Data Points Your Social Media Depends On
When you’re trying to determine the ROI of your social media efforts, you’ve got to know where to look. Simply […]
Jun 8, 2015
Social Good: The Secret to Engaging Employees & Consumers
Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]
Jun 8, 2015
6 Social Media “Musts” for Crisis Communication
It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]
Jun 6, 2015
Who Should You Include on Your Crisis Communication Team?
Whether dealing with a cyberattack or responding to a customer-facing issue, your company should have a crisis communication team in […]
Jun 5, 2015
Cheat Sheet: Instagram for Marketing and PR
Instagram offers a wholly mobile platform that has demographics distinct from its parent company Facebook, which bought the social network in […]
Jun 5, 2015
Get The Resources You Need to Measure PR Effectively
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]
Jun 5, 2015
MediaPulse | A Weekly Media Round-Up
Here are some of the media industry stories we’re following this week: The Big News: Bruce Jenner debuts Caitlyn Jenner […]
Jun 4, 2015
Press Releases: A Bajillion New Sales Overnight?
There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]
Jun 4, 2015
5 Rules-Based Attribution Models PR Pros Should Know
This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]
Jun 3, 2015
Cheat Sheet: Vine for Marketing and PR
Vine is the home of the so-called “micro-video” and “stop-motion video.” Vine, a Twitter property, began as a wholly mobile […]
Jun 3, 2015
Stirring It Up on Social: Lessons From ‘Built With Chocolate Milk’
We often associate happy childhood moments with PB&J sandwiches and chocolate milk. So much excitement came from stirring chocolate powder […]
Jun 3, 2015
Can You Prevent Your Next Crisis?
Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.
Jun 2, 2015
116 Content Marketing Insights Worth Tattooing on Your Body
When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]
Jun 2, 2015
Does Your Content Marketing Strategy Tell a Data-Driven Story?
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]
