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Jun 18, 2015
5 Ways to Increase Your Content Marketing Success Rate
Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]
Jun 18, 2015
How Well Did Social Shake-Up 2015 Stir Up Social?
With 500 attendees, the two-day Atlanta, GA event had 12,834 total social messages. Which speaker dominated the online discussion and how did it compare to SMMW?
Jun 17, 2015
Digital Newsrooms: USA Today Talks Mobile & Social
In a world where people rely more and more on their mobile devices to get them through the day, newsrooms […]
Jun 16, 2015
Cheat Sheet: YouTube for Marketing and PR
YouTube is the home to most videos ranging from 30 seconds to 15 minutes. Subjects range from crazy cat videos […]
Jun 16, 2015
4 Things to Measure in Your PR
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 16, 2015
Free White Paper! Manage Crises With a 3-Part Communication Plan
No brand is free from crises, so you need to be prepared. Develop a three-step crisis communication plan that protects your brand before, during and after a crisis.
Jun 15, 2015
5 HUGE Misconceptions About Facebook’s Value to Your Business
“Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
Jun 15, 2015
Crush Crises: Engage With Influencers Before Threats Hit
With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their […]
Jun 13, 2015
4 Ways to Leverage Twitter During a Crisis
On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as […]
Jun 12, 2015
Cheat Sheet: Flickr for Marketing and PR
Flickr offers a massive repository of photos. Because photos can be stored at full resolution, the site is popular with […]
Jun 12, 2015
MediaPulse | A Weekly Media Round-Up
Here are some of the media industry stories we’re following this week: The Big News: Rupert Murdoch will step down […]
Jun 12, 2015
3 Influencers Who Built Their Brands With Bylines
This is a guest post by Matthew Bryant, a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned […]
Jun 10, 2015
Cheat Sheet: Pinterest for Marketing and PR
Pinterest, the online scrapbooking site, is a walled-off garden in many ways. Most users repin images or share pins internally. […]
Jun 10, 2015
USA Today’s Tips for Pitching to Get News Coverage
Ever wished you could pick top journalists' brains? See what leaders from USA Today say about how PR pros and journalists can build productive relationships.
Jun 10, 2015
18 Can’t-Miss Insights From Social Shake-Up
Missing the Social Shake-Up conference or want to relive some highlights? Check out social media insights from the thought leaders at NASA, Arby's and more!
