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Jun 29, 2015
The Implications of the Growth of Social News
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]
Jun 27, 2015
4 Things Brands Should Do After Surviving a Crisis
You survived a crisis! That's great, but are you really in the clear? Check out these steps to pinpoint what to add to your plan before the next crisis hits.
Jun 26, 2015
8 Steps to Create the Ultimate Crisis Communication Plan
As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a […]
Jun 25, 2015
Cheat Sheet: How to Use Facebook for PR and Marketing
Facebook is where people connect with friends, family and brands. It’s also where people share photos, but the number of photos […]
Jun 25, 2015
How Does EMV Impact Financial Services Brands?
Thieves stole a half billion financial records in 2014, putting consumers on edge. Understand what consumers want with Cision Global Insights’ free white paper.
Jun 25, 2015
10 Easy Ways to Leverage Press Coverage
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]
Jun 24, 2015
Free Tip Sheet! Resolve Crises With Social Media Communication
Don't risk your reputation. Follow this eight-step guide to take control of a social media crisis and guide consumers toward a positive perception of your brand.
Jun 23, 2015
Cheat Sheet: Twitter for Marketing and PR Power
Twitter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and […]
Jun 23, 2015
5 Things to Expect From Publishing a Press Release
As I said in a recent article, the success of your press release campaign relies heavily on you having the […]
Jun 22, 2015
Instagram Is the Rihanna of Social Networks
Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]
Jun 22, 2015
Crush Crises Before They Spread: A Q&A With Peter LaMotte
Negative Facebook comments affect all brands. Get tips from crisis management expert Peter LaMotte on how to tackle social threats before they turn into crises.
Jun 20, 2015
When Should You Call a Social Media Threat a Crisis?
When you listen to conversations about your brand on social media, take note of the frequency of negative comments and […]
Jun 19, 2015
Cheat Sheet: Google+ for Marketing and PR
Google describes Google+ as “one Google account for everything Google.” It could be considered the “one ring.” It’s meant to […]
Jun 19, 2015
Cheat Sheet: How to Use LinkedIn for Marketing and PR
LinkedIn is where professionals connect with other professionals, join industry-specific groups and search for industry-specific news. The People LinkedIn boasts […]
Jun 19, 2015
5 Unexpected Life Lessons I Learned Working in PR
PR is evolving so fast that communicators can't go a day without learning something new about the industry. But what about life? Nova Halliwell finds five life lessons learned from her experiences in PR.
