Featured
Sep 21, 2017
Get More From The Relationship With Your Press Release Provider
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a second thought when it comes to your newswire provider.
Sep 20, 2017
How Successful Journalists Use Social Media
According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.
Sep 19, 2017
How to Segment Journalists By Social Media Use
According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.
Sep 18, 2017
Jay Baer Asks: Are Social Media And Journalism Linked?
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Sep 15, 2017
Top 10 Florida Meteorologists on Twitter
This week we salute the top Florida meteorologists at local television stations on Twitter
Sep 14, 2017
How Journalists Say PR Can Fight Fake News
According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.
Sep 13, 2017
5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
Sep 12, 2017
Measuring the Value of Earned Media
Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.
Sep 11, 2017
Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price
When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts.
Sep 8, 2017
Top 10 Bleacher Report Staff on Twitter
This week we highlight the top Bleacher Report staff on Twitter
Sep 7, 2017
5 Ways to Reimagine the Press Release
You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.
Sep 5, 2017
How to Plan for the Success of Your Earned Media Strategy
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.
Sep 1, 2017
Top 10 New York Times Arts & Culture Staff on Twitter
This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. […]
Aug 31, 2017
Getting to Know Cision® Communications Cloud® — with Jay Baer
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
Aug 30, 2017
9 Strategies for Attracting Influencers to Your Content
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
