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Free Tip Sheet! Help Yourself Out with These Pitching Practices

Are you a member of Help A Reporter Out and in need of pitching advice? Follow these tips and tricks to get your pitches used by members of the media!

5 Perspectives About the Benefits of Influencer Marketing

In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]

3 Ways to Improve Your Content With the Right Tools

The Internet is overloaded with content. Every day, marketers are throwing more and more content into the mix, saturating the […]

5 Mistakes to Avoid When Writing a Press Release

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days […]

MediaPulse | A Weekly Media Round-Up

Here’s the top media industry stories we’re following this week: The Big News: Pope Francis visits United States, meets with […]

Bylines, Surveys & Tweets: When Did PR Get So Boring?

This is a guest post by Nova Halliwell, a communications professional living in New York City.   My first taste […]

How to Target Millennial Travelers Seeking More Than a Destination

Millennial travelers see travel as a way to establish their independence. Find out how to target these solo travelers through their top three concerns!

Back to PR Basics: The Press Release

The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. The release […]

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]

How to Win Awards & Accolades to Generate PR

When it comes to getting the attention of the media for your company, there’s absolutely nothing wrong with tooting your […]

How Social Media Is Paving a New Path for Journalism

Journalists are becoming less skeptical of incorporating social media into their workload. Learn which top channels journalists are turning to and how they're using them to reach new audiences.

Community Management: Quit Herding Cats

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential […]

5 Best Practices to Automate or Outsource Your Social Media

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an […]

GOP Presidential Debate Sparks Social Buzz

Viewers took to social media after the GOP Presidential Debate to share their thoughts on the candidates. Find out who and what created the most buzz!

3 Ways to Target the Right Reporters & Influencers

Want to extend your brand’s reach and engage with new members of your target audience? Third-party validation from reporters, journalists […]

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