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Nov 15, 2015
Infographic: How to Interact With Customers on Social
Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you […]
Nov 14, 2015
Follow These Steps to Tackle Influencer Outreach
Did you know influencer marketing has an ROI of $6.50 for each dollar spent? Don't miss out on including this effective tactic in your marketing strategy!
Nov 13, 2015
MediaPulse | A Weekly Media Round-Up
Here’s some top media industry stories we’re following this week: The Big News: The University of Missouri-Columbia made national news this week […]
Nov 13, 2015
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who […]
Nov 12, 2015
5 Things to Consider When Planning Your Video Marketing Strategy
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]
Nov 12, 2015
Free White Paper! Protect Your Brand With Copyright Laws
Copyright laws can be confusing, and if you're not careful you could be in violation. Follow these tips to stay compliant and keep your reputation clean.
Nov 11, 2015
How PR Fits Into the Sales Funnel
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]
Nov 11, 2015
Fourth #GOPDebate: Cruz, Fiorina & Paul Gain Social Share of Voice
Cision used social media monitoring to measure the impact of the GOP debate. See how the data stacks up and where each candidate places in the field.
Nov 11, 2015
5 Tips to a Successful PR Pitch
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]
Nov 10, 2015
4 Marketing Tactics B2Bs Can Swipe From Nonprofits
As new tools emerge, the technology and media landscapes continue to shift. But B2B businesses aren’t changing the way […]
Nov 10, 2015
Connect With Journalists on Social Media: Q&A With Ian Greenleigh
Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.
Nov 10, 2015
How Carnival Cruise Line Built an Unsinkable Brand After Crisis
When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]
Nov 9, 2015
How to Structure Your Content in WordPress
A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]
Nov 9, 2015
Why Communication Pros Should Make This Simple Promise
With so many tools, it's easy to become robotic and automated. But PR stands for “people” and relationships." Keep your human touch. Sign the #pitchPRomise pledge.
Nov 9, 2015
3 Types of Influencers You Need to Target
Influencers have the power to make your audience pay attention to your brand, but not all influencers are the right […]
