Featured
Dec 7, 2015
How to Ride the Wave of Influencer Marketing
Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]
Dec 6, 2015
How Disney, Google & Snapchat Are Changing The Game For Native Ads
Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. […]
Dec 5, 2015
3 Things You Need to Know About Brand Journalism
Not driving results with your content? Win back your audience's attention with brand journalism. Learn how to implement this tactic into your marketing strategy!
Dec 4, 2015
MediaPulse | A Weekly Round-up
Here are the top media industry stories we’re following this week: The Big News: As the United States wrestles with […]
Dec 4, 2015
How to Engage Reporters on Social: Q&A With Ian Greenleigh
Journalists are bombarded by pitches every day, making it easy for yours to get lost in the shuffle. So how […]
Dec 4, 2015
5 Pet Peeves of Working in PR
Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.
Dec 3, 2015
Create a Winning Content Marketing Strategy: Q&A With Gini Dietrich
Content marketing has the power to turn your brand into a driving force in your industry, but with so much […]
Dec 3, 2015
Free White Paper! Build a Brand Journalism Program
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 […]
Dec 2, 2015
3 Keys to Convincing Influencers to Work With Your Brand
Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is […]
Dec 2, 2015
5 Audiences Your Brand Should Listen To
Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the […]
Dec 1, 2015
How to Keep Your Network From Growing Cold
Don't let 6 months pass by without interacting with your contacts. Check out this post for a refresher on how to provide value to your network!
Dec 1, 2015
3 Ways to Clean Up Your Social Media Strategy
Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.
Nov 30, 2015
5 Common Misperceptions of Social Customers
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online […]
Nov 30, 2015
Business vs. Pleasure: Should Brands Befriend Influencers?
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Nov 27, 2015
How to Build a Winning Demand Generation Strategy
Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that […]
