Featured
Jan 4, 2016
Improve Your Press Releases With These 4 Ideas
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
Jan 4, 2016
The 3 Factors to Consider Before Sharing Content
Understanding the rules of copyright can be tricky. So how do you handle each situation? Follow these three guidelines to stay compliant and know whether or not sharing a piece of content is legal.
Dec 30, 2015
4 Things Big Pharma Can Do About Medical Marijuana
Twenty-three states plus the District of Columbia have legalized the use of medical marijuana. In early November, Ohio voters rejected […]
Dec 29, 2015
9 Content Marketing Trends That Will Rule The Roost In 2016
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill, the world’s largest online graphic design marketplace. […]
Dec 28, 2015
8 Ways to Differentiate Your Brand on Twitter in 2016
How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.
Dec 28, 2015
How to Win at PR: Looking Ahead to a New Business Year
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
Dec 23, 2015
How to Brand Like Bernie Sanders
Saturday's Democratic debate saw Senator Bernie Sanders control two major conversations. Learn how he leverages social media to gain and engage supporters.
Dec 23, 2015
4 Gifts Managing Your Own PR Provides
Managing your own PR may provide you with more gifts than you think. Here are four things about your PR strategy you can be thankful for as you head into 2016.
Dec 22, 2015
Choose Your Own Adventure: The Successful PR Professional
Your career is never a straight line. It’s a “Choose Your Own Adventure” book with ups, downs and multiple forks […]
Dec 22, 2015
5 Steps Towards Influencer Marketing
Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program […]
Dec 21, 2015
10 New Facebook Features for 2016
A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that […]
Dec 21, 2015
3 Influencer Marketing Documents to Keep Updated
Can you prove influencer marketing success to executives? Stay organized by documenting outreach efforts. Learn what to keep track of in this post.
Dec 19, 2015
Want More Fans? See 3 Brands’ Secrets
Did you know custom content can help increase public sentiment? Learn how to implement brand journalism with examples from McDonald's, Starbucks and Verizon.
Dec 18, 2015
3 Benefits of Listening to Employees on Social
Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions […]
Dec 17, 2015
3 Brands Successfully Running Random Acts of Kindness Campaigns
Authenticity is the best social media strategy. Why? PR is now a two-way conversation between the brand and its audience. […]
