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3 Reasons Why Your Social Strategy Is Failing

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost […]

Why Brands Need To Embrace Snapchat

If you’re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views […]

10 Facebook Features That Businesses Should Use More Often

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!

4 Methods for Securing Media Coverage

How can you increase your changes of getting media coverage? Follow these tips on pitching reporters using the contact methods and media they prefer!

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

U.S. News & World Report real estate reporter, Devon Thorsby, gives PR professionals tips on pitching, pet peeves and what story ideas make it in the publication.

Donald Trump Broke PR’s Golden Rule

Cision is monitoring the primary season, and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m. ET on January 28 […]

Creating Content in a Crowded Space: Q&A With Joe Pulizzi

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune […]

Behind the Headlines With Stuart Pfeifer

PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. A former reporter for […]

4 Brands Running Successful Brand Journalism Programs

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for […]

Free White Paper! 4 Key Components of a Winning Enterprise Social Strategy

For enterprise businesses, building a successful social strategy is a challenge. Learn how to build a strategy that involves all departments and drives ROI.

Behind the Headlines With Kevin Moogan

Sending the right message to the right audience at the right time can seem like an overwhelming task. So just […]

4 Steps to Pitching a Journalist

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]

Behind the Headlines With Sherry Scott

Change doesn’t happen all at once – it takes time. And it takes the right team to help you get […]

5 Unique Ways to Score Media Coverage

All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters […]

How Effectively Does Social Media Drive Word-of-Mouth?

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]

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